Fixed Mobile Convergence Featured Article

March 16, 2010

MasterCard Launches 'ATM Hunter' for BlackBerry Smartphones



MasterCard Worldwide has announced the launch of the MasterCard ATM Hunter application for BlackBerry (News - Alert) smartphones that allows users to easily locate the nearest ATM no matter where in the world they are.
 
“MasterCard ATM Hunter helps make life easier not only for MasterCard cardholders, but for all consumers by letting you instantly search by your financial institution – or find those that are surcharge free – helping to avoid deposit or withdrawal fees and save time and money,” said Cheryl Guerin, senior vice president, US and Digital Marketing, MasterCard Worldwide, in a statement.
 
Powered by the MasterCard Location Services platform, the MasterCard ATM Hunter application for BlackBerry smartphones is the latest mobile delivery channel for ATM location information from MasterCard.
 
The application uses BlackBerry platform’s location awareness technologies to pinpoint the search and easily locate the nearest ATM, whether located in a bank, restaurant, airport, retail or convenience store, or elsewhere.
 
For those users without GPS-enabled BlackBerry smartphones, or who are out of GPS coverage, the company provides the search functionality using MasterCard’s database of ATM locations.
 
There are a number of options to customize the search. They can customize the hunt based on their banking needs, focusing on a financial institution if they need to make a deposit or wish to avoid ATM withdrawal fees.
 
MasterCard ATM Hunter app can also be used to identify wheelchair access, drive-through, or 24-hour access ATMs and provide directions for BlackBerry smartphone users.
 
Officials at MasterCard said each year more than four million consumers contact MasterCard via the Web, phone and wireless SMS to find ATM locations when they need them, wherever they are quickly and easily. The new MasterCard ATM Hunter is created to cater to these customers.
 

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Patrick Barnard

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