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June 30, 2009
Mobility Is Growing More Important: Motorola Study
By Erin Harrison, Senior Editor
In an uncertain economy, streamlined operations are far more than a luxury: They’re a necessity.
A recent study from a major international handset maker shows that enterprise mobility applications continue to grow in importance as manufacturers look to boost operational efficiencies and increase productivity in the current macro-economic climate.
The study – from Schaumburg, Ill.-based Motorola (News - Alert), Inc. – found that more than seven in 10 Information Technology decision-makers in the manufacturing industry looking to leverage mobile and wireless solutions to streamline operations. The study found manufacturers with mobility applications saved a daily average of 42 minutes per employee.
The Motorola Enterprise Mobility Manufacturing Barometer surveyed more than 3,400 manufacturing IT decision-makers in 14 nations across four continents, of whom 80 percent said that mobility was more important for their organizations today than in 2008. This represents a 9 percent increase from previous research.
Over one-quarter of those surveyed by Motorola identified inventory/materials management and sales force applications as their organization’s top drivers for continued mobility investments. Key application investment on the shop floor was driven by inventory management, materials management, and process-oriented applications such as work-in-progress tracking, human machine interface/operator interface applications and quality control/quality assurance.
Mobility – and, specifically, the benefits of mobility for the workplace – is a topic that’s emerged as a headline-grabber this week and one that we expect to demand more attention as mobile devices become more popular and companies that help make remote working possible tighten network security.
The world’s largest maker of computer networking gear – San Jose, Calif.-based Cisco Systems Inc. – also recently announced the findings of its Teleworker Survey, which evaluates the social, economic and environmental impacts associated with telecommuting at Cisco (News - Alert). The study, Cisco officials say, found improvements in work-life flexibility, productivity and overall satisfaction.
The Motorola study also identified the rising demand for sales force and field service applications, with nearly 29 percent of surveyed enterprises using field service applications citing an increase in business revenues/sales results and 25 percent reporting an increase in customer/partner satisfaction.
From a geographical perspective, all regions agreed that inventory management was a key mobile application for the manufacturing industry, while Asia-Pacific highlighted the importance of customer-facing applications and the Americas and Europe touted sales force applications. In summary, manufacturers investing and leveraging wireless infrastructure and industry-specific devices see higher productivity for all workers, increased velocity of investment in raw materials and an increase in the accuracy and relevance of the real-time data they need to make better business decisions.
“With more than 60 percent of the surveyed manufacturing IT decision-makers stating that their organization currently has a mobility strategy, it is clear that mobility is no longer viewed by manufacturing IT executives as the vision of the future but strategically important today,” said Jim Hilton, senior director of global manufacturing solutions for Motorola Enterprise Mobility Solutions. “In fact, more than one-half of those surveyed cited a competitive advantage through the use of mobile and wireless technologies to empower their shop-floor and field-mobility workforce to take advantage of opportunities in the marketplace.”
Future Mobility Trends
Respondents to the Motorola Enterprise Mobility Manufacturing Barometer also provided insights into future mobility trends.
Manufacturers plan to increase the use of voice-over-WLAN, fixed-mobile convergence and various asset management/asset maintenance solutions over the next 12 to 24 months. The study also found strong interest in rich media and video conferencing applications that allow manufacturers to realize additional efficiencies and increase workforce productivity.
Respondents also indicated plans to expand the use of wireless LAN and wireless sensing technologies within both process and discrete manufacturing environments, allowing manufacturers to achieve process automation, efficiency, and agility without additional wired networking infrastructure investments. Sales force applications lead the plans for new installations and upgrades in the Americas, while inventory management has the highest planned growth rate in Europe and streaming media and customer-facing applications are viewed equally important for the next wave of mobility in the manufacturing sector in the Asia-Pacific.
The IT decision-makers cited total cost of ownership, return on investment and internal rate of return as the main tools to justify their organization’s mobility investments. In fact, more than 50 percent of surveyed enterprises utilizing an ROI analysis indicated they expect a return within 15 months of their initial investment.
PPG Industries, the world’s leading coatings and specialty products and services company, has been at the forefront of manufacturing mobility technologies and applications. The company is leveraging Motorola’s private commercial radios for improved plant communications and security, while also empowering workers with Motorola’s MC9000 rugged handheld mobile computers for mobile human-machine interface and asset management, helping improve operational efficiencies and increase worker productivity.
“We have garnered significant savings from utilizing wireless technology for measurement and point-to-point applications between systems,” said Rob Brooks, a process control supervisor at PPG Industries. “And, although we are just in the infancy of enabling the mobile operator and technician in our facility, the potential benefits in efficiency, safety and environment are huge.”
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Erin Harrison is a Senior Editor with TMC. To read more of her articles, please visit her columnist page.
Edited by Michael Dinan
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