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June 30, 2009
T-Mobile Intros a New Green Mobile Application
By Anshu Shrivastava, TMCnet Contributor
T-Mobile USA has announced the introduction of Green Perks, a new mobile application that offers exclusive discounts on environmentally conscious products and services.
“Green Perks is our latest offering for customers who are concerned about managing and reducing their environmental impact,” said Ryan Butz, director for Customer Marketing at T-Mobile (News - Alert).
He said that it builds on work that the company is doing with the recent launch of the Moto W233 Renew phone, and company’s Green Account, which makes it easy for customers to reduce paper associated with their T-Mobile service.
This latest launch brings customers green-oriented offers and promotions from T-Mobile Green Perks partners including Method, Jamba Juice, Volcom, Roxy and Quiksilver, according to company officials.
Officials said that the new promotional program is designed to reward consumers who make environmentally responsible purchasing decisions.
The opt-in Green Perks application delivers electronic coupons directly to customers’ phones. Officials said that the coupons can be redeemed manually at store point-of-sale systems.
Green Perks is the latest program under T-Mobile’s Mobilize initiative. This initiative encompasses multiple products and services designed to help consumers make eco-friendly choices in their daily lives, said officials.
Moreover, T-Mobile’s Green Perks Web portal allows partner companies to “quickly” create coupons and promotions that consumers can access through the T-Mobile Green Perks application.
Additionally, company is working with prominent national retailers to create exclusive offers for 2009 back-to-school and holiday seasons.
Green Perks is available for download to many current T-Mobile handsets at free-of-charge.
Earlier this month, Geodelic, a mobile technology company based in Santa Monica, Calif., announced partnership with T-Mobile USA to deliver a new application called Sherpa for the new T-Mobile myTouch 3G phone.
T-Mobile myTouch 3G is a follow-up to the T-Mobile G1, the world’s first Android powered device. Designed by HTC (News - Alert), T-Mobile myTouch 3G is equipped with an array of new features that builds on its predecessor including a touch-3.2-inch HVGA screen display with virtual keyboard incorporated into the design.
“Green Perks is our latest offering for customers who are concerned about managing and reducing their environmental impact,” said Ryan Butz, director for Customer Marketing at T-Mobile (News - Alert).
He said that it builds on work that the company is doing with the recent launch of the Moto W233 Renew phone, and company’s Green Account, which makes it easy for customers to reduce paper associated with their T-Mobile service.
This latest launch brings customers green-oriented offers and promotions from T-Mobile Green Perks partners including Method, Jamba Juice, Volcom, Roxy and Quiksilver, according to company officials.
Officials said that the new promotional program is designed to reward consumers who make environmentally responsible purchasing decisions.
The opt-in Green Perks application delivers electronic coupons directly to customers’ phones. Officials said that the coupons can be redeemed manually at store point-of-sale systems.
Green Perks is the latest program under T-Mobile’s Mobilize initiative. This initiative encompasses multiple products and services designed to help consumers make eco-friendly choices in their daily lives, said officials.
Moreover, T-Mobile’s Green Perks Web portal allows partner companies to “quickly” create coupons and promotions that consumers can access through the T-Mobile Green Perks application.
Additionally, company is working with prominent national retailers to create exclusive offers for 2009 back-to-school and holiday seasons.
Green Perks is available for download to many current T-Mobile handsets at free-of-charge.
Earlier this month, Geodelic, a mobile technology company based in Santa Monica, Calif., announced partnership with T-Mobile USA to deliver a new application called Sherpa for the new T-Mobile myTouch 3G phone.
T-Mobile myTouch 3G is a follow-up to the T-Mobile G1, the world’s first Android powered device. Designed by HTC (News - Alert), T-Mobile myTouch 3G is equipped with an array of new features that builds on its predecessor including a touch-3.2-inch HVGA screen display with virtual keyboard incorporated into the design.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Patrick Barnard
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