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June 18, 2009
SmartyCard and kajeet Partner in Mobile Privileges Program for Teens
By Nathesh, TMCnet Contributor
SmartyCard(TM), an online games service for tweens, has teamed up with kajeet, a cell phone service provider for kids, to let tweens earn mobile privileges under a new partnership.
Tweens can now redeem SmartyCard points for kajeet's pay-as-you-go mobile phones from SmartyCard’s catalog of rewards.
SmartyCard gives families the chance to engage in fun and interactive online games, quizzes and lessons. The learn-earn-and-play experience offers real and virtual rewards for families that believe learning at home can be fun and rewarding. The company lets kids earn stuff they want by completing educational and grade appropriate activities. Rewards include subscriptions to their favorite virtual world or physical rewards such as books, video games, DVDs and toys.
kajeet is the only cell phone service designed specifically for kids and their families. The service has no contracts, activation fees, or termination fees, the company said.
Chris Carvalho, general manager of SmartyCard, said that both kajeet and SmartyCard are designed to provide family friendly services to tweens while ensuring just the right amount of parental controls and safety. SmartCard also aims to satisfy the growing requirements of parents who want to provide incentive phone privileges to their kids utilizing SmartyCard's learn-stuff-earn-stuff approach.
Carvalho added that this partnership with kajeet only underscores SmartyCard’s commitment to help parents emphasize the universal values of hard work and goal achievement while at the same time providing ample motivation for children to learn by providing a highly sought after reward.
A recent study estimated that 54 percent of tweens ages eight to 12 will own cell phones within the next three years, and kajeet aims to target those tweens with new and interesting ways.
kajeet stated it realized that combining kajeet cell phone and SmartyCard rewards mall is a great way to target tweens and help parents to reinforce the responsibility that comes with owning their own cell phone. As a company that knows what kids want, kajeet is attracted to the SmartyCard idea to engage kids in educational activities that allows them to earn rewards they really want, the company said.
SmartyCard will feature the kajeet Samsung (News - Alert) m300 in its rewards mall. The phone allows parents and kids to access kajeet's unique suite of parental controls and kid-appropriate services. Tweens who choose the kajeet phone will receive free shipping and $5 airtime toward the use of their phone.
The kajeet cell phone service for kids was the 2008 winner for Parenting Products awarded by PTPA Media and recently announced that it will now deliver text messages to kids' cell phones via feeds.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Amy Tierney
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