MyScreen Partners with Sentaca, Promotes Mobile Advertising Solution

Canada-based, MyScreen Mobile,  has entered into a multi-year strategic partnership with Sentaca to further boost MyScreen's revolutionary patent-pending advertising solution.

 

MyScreen is a patent-pending, non-intrusive marketing and advertising solution that compensates mobile subscribers for allowing targeted rich-full screen advertisements to be displayed on their mobile device, at the end of a call or SMS.

 

Ads are displayed at end of the call when the subscriber is most receptive to receiving messages and acting upon them and they never interfere with the subscriber's regular phone usage.

 

Raghu Kilambi , MyScreen's CFO & EVP said that company has created a unique and scalable mobile advertising solution with relevancy and advanced targeting that enables wireless operators to service the market and share rewards with their subscribers.

 

Kilambi further added that, “With Gartner (News - Alert) forecasting global Mobile Advertising to surpass $12 billion by 2011, it is positioned to be the next 'killer app' and MyScreen is the most effective delivery platform for advertisers and operators, with the best user experience for Subscribers. Sentaca will help our Media & Mobile Carrier partners to deploy and scale quickly, maximizing the advertising and rewards opportunities."

 

The company selected Sentaca for its design innovation, experience and extensive knowledge in delivering high-performance and scalable solutions to leading global operators; such as Vodafone (News - Alert), O2, T-Mobile, & AT&T.

 

Phil O'Neill, Chief Commercial Officer at Sentaca said that the company was delighted to have the opportunity to partner with MyScreen and support the evolution and delivery of MyScreen's Mobile Advertising solution.

 

“MyScreen has designed a compelling solution and a unique approach to the Mobile Advertising space and with Sentaca's global experience of delivering and integrating wireless applications to mobile carriers, the relationship is truly complementary. Sentaca is looking forward to a long and successful relationship with MyScreen Mobile (News - Alert)," he said.