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Mobile Communications Featured Article
November 20, 2008
Alltel Wireless Intros Interactive Content Delivery Service
By Anil Sharma, TMCnet Contributor
Alltel Wireless, owner and operator of the wireless network, reportedly has launched an interactive content delivery service called “Alltel (News - Alert) Perks.”
With the launch the service, Alltel customers can receive customized content including sports scores, weather, discounts, trivia and more directly on their phone.
The Alltel Perks application can be downloaded for free from the Alltel Shop.
Once downloaded and registered, the service proactively delivers offers and content to subscribers when their phone is not in use.
“The launch of Alltel Perks represents an innovative way for our customers to receive offers and information that is of interest, while providing marketers a powerful vehicle for reaching potential customers wherever they may be,” said Jeff Giard, Alltel’s vice president of product development and mobile advertising. “As handsets continue to evolve into entertainment, media and content delivery devices, Alltel continues to provide our customers with the most useful services and applications, such as Alltel Perks.”
Powered by Mobile Posse, Inc., Alltel Perks service is fully customizable based on consumer preference and feedback.
The application delivers content based on the customers’ ZIP code, age and gender, in addition to providing information and offers related to specific times of day and days of the week.
“We are thrilled to be working with Alltel as they make this innovative service available to their customers,” said Jon Jackson, chief executive officer of Mobile Posse.
Mobile Posse, Inc. provides an idle screen delivery solution for mobile content and advertising. The company allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers.
Officials at Mobile Posse say theirs is the first company to commercially rollout the delivery of graphically rich and interactive permission-based content and advertising messages to the idle-screens of mobile phones in partnership with a U.S. carrier.
Jackson claimed that the company’s solution delivers graphically rich and interactive content to a broad audience that may not otherwise use data services, thereby enhancing their overall wireless experience.
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Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Michael Dinan
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