Recently, Velocent was the recipient of the 2011 North American Frost & Sullivan (News - Alert) Award for Customer Value Enhancement. The award was presented based on the analysis of the mobile broadband service assurance market and it recognizes the Velocent OneVu solution’s ability to help mobile operators minimize customer churn and reduce the overall cost of customer care.
Frost & Sullivan explained that its award is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers and help them attain an enhanced ROI.
Traditional packet monitoring solutions utilize a network-centric approach that lacks the ability to provide actual visibility into user experience and accurate throughput measurements.
However, Velocent offers a simple, logical approach for monitoring service quality in which a gateway GPRS support node (GGSN) oversees data transfers and provides complete visibility into the network. The OneVu solutions make use of the most accurate, multi-layer, real-time analysis of every user’s actual performance and this results in helping mobile operators improve customer care, isolate problems, apply congestion management and optimize capacity investments.
The OneVu solution is unique from any other monitoring system because it actually utilizes the behaviors of customer’s own packets traversing through the network to measure peak throughput, mobile network congestion and latency that affect customer experience.
Frost & Sullivan acknowledged that Velocent’s approach actually helps in enhancing accuracy and bringing down resolution time by up to 30 percent.
Officials with Velocent commented that OneVu’s architecture enables mobile operators to accurately and proactively monitor customer QoE, which saves valuable customer service time and money. As various measurement metrics are set for different service categories, such as Web audio and video streaming the operator is easily able to pinpoint the problem and its intensity.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.Edited by
Jamie Epstein
