New Mobile Feature for Smartphone Content Delivery Announced by WebCollage

WebCollage, Inc, a provider of solution for real-time publishing of product information recently announced that it would soon release a brand new mobile functionality for its Content Publisher Tool, which has been designed as a proprietary online content tool capable of gathering, formatting and publishing product content which is delivered to multiple mobile devices.

In a release, Scott Matthews, WebCollage CEO, said that, “Traditionally WebCollage has focused on delivering rich product content to retail websites, reaching shoppers while they research products and make purchases online. WebCollage is very excited to be able to expand the reach of our service to include shoppers using mobile devices as well. Now with Content Publisher's mobile feature, brands can influence shoppers during the purchase process by providing smartphone users a similar branded experience as they would find online, but on a more personal level, right on their phones, whenever and wherever shoppers are going to shop.”

Brands that leverage the Content Publisher tool can easily upload images or videos and documents as well as text to pre-designed templates. This helps in developing a product story which has been enhanced specifically for viewing over mobile devices that work over multiple operating platforms.

A number of global brands have already deployed the service for delivering mobile content through QR codes and Microsoft (News - Alert) tags that are featured over the packages of products as well over retailer fact tags and at in-store point of sale displays. Shoppers can use their mobile devices to then easily access information about the specifications and capabilities of the product along with other such information immediately.

The Content Publisher tool has been designed to enhance and delivery mobile content to Android (News - Alert), Blackberry and iPhone devices. The tools uses the same branded product content as well as marketing assets which feature on the product pages over online retailer websites.

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