Fixed Mobile Convergence

BlueTrain Mobile, a provider of mobile website Software as a Solution (SaaS (News - Alert)) for creation of professional mobile websites, has introduced a of its new Universal Smartphone platform.

In a release, Steffan Berelowitz, Conductor and CEO of BlueTrain Mobile, said, “We are very excited to announce this upgrade to our platform. Our customers’ mobile websites are now accessible to smartphone users regardless of operating system, manufacturer, or brand. We have created an ‘app-like’ look and feel for mobile websites using the latest HTML5 standards.”

Customers of the company leveraging the newly released BlueTrain platform will be able to benefit from much faster rate of Web page delivery to mobile devices.

Steffan Berelowitz, talking about the usability enhancements, said, “We are very focused on constantly improving the experience that the end users (our customers’ customers) have on these mobile websites. For each enhancement and release, we conduct usability studies to perfect the navigation and brand experience. The end result is the most advanced mobile website platform for professional marketers.”

The new Universal Smartphone platform will also effectively improve accessibility and speed download times. Furthermore, the new platform has been designed with new capabilities which will effectively improve the usability quotient of the company's solution which will further its leadership position in the market. 

Berelowitz also said, “The technology development road map for BlueTrain Mobile is very robust going forward, and we know that our customers will be delighted with what we have to offer in 2012 and beyond.”

Headquartered in Cambridge, MA, BlueTrain Mobile is a provider of mobile website Software as a Solution (SaaS) offering which makes it possible for its customers to easily develop mobile websites which are highly professional and compelling. The company also provides its customers with customized advice over the effective translation of design and brand personality for their desktop websites to deliver mobile audiences with a more enhanced experience.

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