Vringo (News - Alert) has partnered with Nokia in South Asia to launch an exclusive video ringtone product in that region.
Presenting hundreds of mobile phone models with ever growing technology, style, functions and communication solutions, Nokia (News 
- Alert) is the largest handset manufacturer in the world. The company announced that it was pleased that Vringo's product provides an avenue for mobile content to be consumed in new and exciting ways.
Apart from demonstrating the increasing demand and significant potential in emerging markets, providing new user experiences such as Vringo's video ringtone technology further solidifies Nokia Pakistan's leading role in delivering quality local content,
“We are excited to expand our relationship with Nokia as we continue to increase the global footprint of our video ringtone products,” said Andrew Perlman, Vringo's president. “In particular, this exclusive product is an impressive custom application that has been designed to be compatible with more Nokia devices than any previous build of our video ringtone technology. We are thrilled to continue to strengthen our work with a partner of Nokia's caliber and look forward to increasing our exposure on Nokia devices.”
To be made available to its handset owners through the Nokia Store, the mobile app portal operated by Nokia, the exclusive custom product is an adapted version of Vringo's video ringtone service that will be licensed by Nokia.
Instead of a subscription service, the app will be offered to Nokia users for free. With this software, users can create, download and share high-quality mobile video content specific to the region, the company stated in a press release.
Recently, the company announced that it has raised $850,000 of new funds and converted $2.5 Million of convertible notes previously issued in a bridge financing led by venture capital firms Benchmark Capital and DAG Ventures in July 2011.
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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.Edited by
Jennifer Russell
