Fixed Mobile Convergence

A report about Social Media Insights on Smartphones from Simplify360 indicates that the young Indian community talks more about HTC, Samsung (News - Alert) and BlackBerry Smartphones in Social Media.

This report was built from the total data collected for the research from 3,000,000 in various social media sites including microblogs, social networks and blogs etc.

The majority of the mentions came from people in the age group of 26-35 (58 percent) followed by the age group of 18-25 (23 percent), where most of them spoke about HTC with 688 mentions followed by Samsung with 477 mentions and BlackBerry (News - Alert) with 362 mentions.

According to the report, most of them where looking for a Smartphone with long battery life, decent price, good apps, convenient screen size and good camera. People associate Smartphone with Android, Internet connectivity, tablet and Twitter (News - Alert).

The analytic firm also found that majority of the conversations about smartphones happened over in Twitter and interestingly, most of them complained about low battery life of Smartphone. BlackBerry was on top to receive the maximum complaining about its low battery life.

“As smartphones become more and more popular and common, it is imperative to know what attributes of these phones do people actually like/ dislike. The idea of the study was to understand consumer’s perception of various smartphone available in the Indian market today,” said Deep Sherchan, CMO of InRev Systems.

When it came to comparison, Samsung Galaxy Y won most of the votes from people with a low budget, but it still offered a good life and battery. However, one complaint that the Galaxy Y received was its small screen which makes typing difficult. A confusion that people have with Samsung Galaxy is whether the device is a smartphone or a tablet. Nevertheless, people appreciated the device for its innovation.

BlackBerry was on top to receive many negative comments but at the same time, received many positive responses for its functionalities. It has been associated with professional use and has a common association with PIN and Wi-Fi, etc.

Simplify360 came up with this latest report after following most of the conversations in Maharashtra and Karnataka in India. The top city for conversations about smartphones was Mumbai, Maharashtra.