Fixed Mobile Convergence

OMVS, wholly owned subsidiary of On the Move Systems and provider of cutting-edge applications and content, announced that it will be introducing a new mobile video programming with a special focus on beautiful women, fine wines, and lifestyle experiences.

The company is currently holding talks for starting the production of a new mobile reality series which will feature designer swimwear by Tikini. The company is expecting to integrate the world of mobile app with the popular reality-based original series programming.

Reality series make up for nearly 56.4 percent of audience population in the U.S. Viewership for reality television shows and series constitutes the highest share among all television programming. OMVS is keen on tapping into the proven success of these reality series by bringing it into the market of mobile apps enabling users to view them over their mobile devices.

In a release, OMVS CEO Patrick Brown, said that, “We're creating reality series event programming that captures the drama and appeal of ‘The Bachelor’ and ‘American Idol’ for exclusive viewing on mobile devices. Program ideas that we're currently working to put into production include shows featuring bikini models, celebrity wine collections and the adventures of two beautiful, world-class sommeliers. It's content that viewers won't expect, but will hate to miss every week.”

Brown will be responsible for driving OMVS’ efforts to come up with new and exciting ideas and twists which will be included in proven programming formulas. Brown who is an experienced producer will use this integration for the successful launch of the company’s in-app video delivery platform.

Brown said that, “The future of television is already in your pocket. OMVS plans to lead the way to a new era of digital entertainment.”

OMVS is the driving force behind development of cutting-edge next-generation mobile technology and content within a market which features big and established names such as Mobile Streams, Trans World Entertainment Corp. TWMC, KongZhong Corp. KONG and Netflix NFLX.

In other news, On the Move Systems Corp. announced that it will target the booming mobile market in China with its app-based television programming currently in development. Recently, the emerging Asian superpower passed the U.S. in unit shipments during the third quarter of 2011.