Helping web site owners to analyze a website’s effectiveness and performance when viewed on a mobile device, BlueTrain Mobile has launched Mobile Grader.
Derived from “The Mobile 100”, a compilation of the some of today’s most well known mobile websites, scores are determined using a benchmark created by BlueTrain Mobile. Mobile Grader scores a site by running a series of tests, each with an assigned point value, and then adds up the final score (the maximum being 100). In fact, it’s unlikely that the goal of any marketer should be to achieve a perfect score, the company stated in a press release.
According to Andy Komack, VP of Marketing at BlueTrain Mobile, “We carefully selected the group of mobile websites used in the Mobile 100 Index. It was critical to create a realistic benchmark against well-known brands and the mobile versions of their websites. We drew from a variety of industry sectors, including education, non-profit, travel, news, retail, pharmaceutical, technology and others. It is quite difficult to get a score above the mid-seventies.”
Customers can simply enter a website URL and Mobile Grader will instantly generate a detailed report describing how that site performs on smartphones. Based on that website’s performance, mobile Grader then applies a score from 0 to 100.
Using an iterative process to examine the cause and effect of recommended changes, marketers can use Mobile Grader to optimize their website performance for a mobile audience; they should allow room for aesthetic imagery, unique mobile content, and other elements that might lower a Mobile Grader score, the company stated.
Recently, the company launched the mobile version of the Beth Israel Deaconess Medical Center (BIDMC) external website, bidmc.org. The mobile website offers key information from the BIDMC desktop website that patients and visitors might need on the go, such as quick directions to emergency rooms and specific medical campuses, contact information for a variety of departments and services, visiting hours, interpreter services, accessibility information, and other critical hospital information.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.Edited by
Jennifer Russell
