EXPWAY (News - Alert), the premier Electronic Service Guide vendor and middleware provider for Mobile DTV has entered into a partnership relation with Siano, to deliver top-quality mobile devices.
Siano is the world’s leading supplier of mobile broadcast DTV solutions. The company’s mobile ATSC silicon, when combined with EXPWAY’s middleware will enable manufacturers to build their devices faster and to focus on brand-related issues.
Officials said that EXPWAY has ported its software on iOS, Android (News - Alert), Windows and Linux operating systems and this one-stop-shop approach works with all embedded devices, such as tablet computers, accessories, in-car devices and smartphones.
In a release, Ronen Jashek, VP Marketing of Siano (News - Alert), said, “EXPWAY and Siano have very complementary product lines. EXPWAY’s Mobile DTV middleware for mobile ATSC and for ISDB-Tmm is recognized as state of the art in the industry. EXPWAY’s server solutions are already provided to several broadcast networks in the U.S. which makes their client solution a natural match with Siano’s receiver solutions.”
“Our mutual customers benefit from this partnership in that their products are guaranteed to work smoothly with mobile ATSC transmissions.”
In addition to the U.S., the two companies are also collaborating on solutions for the mobile Pay-TV market in Japan.
Ulla Saari, EXPWAY VP of Sales and Communications, commented, “Siano is the only ATSC-M/H silicon vendor today that sells chips commercially, when all the other vendors in this market manufacture chips for their in-house brands only. In parallel, the major broadcast networks are lighting up their stations as we speak, so 2012 will finally be the year when commercial devices will also be available in stores.”
In related news, Elgato, a company focusing on digital entertainment products for Apple devices, and Siano, have signed a collaboration agreement to jointly deliver solutions for viewing digital TV on Apple devices, including the iPhone (News - Alert), iPad, and iPod touch.
Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.Edited by
Jennifer Russell
