Getting a list of top shopping destinations within your locality can save you time, energy and money.
ValuText, a location-based, mobile marketing service has been introduced by DDR Corp, an owner and manager of 538 value-oriented shopping centers. DDR has partnered with Placecast, a company of geo-fence mobile marketing, to developValuTest. This service is specifically designed to boost sales and productivity of local retailers. ValuText sends retailers' offers via SMS to shoppers.
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DDR is committed to ensuring that our retailers have every tool they need to succeed,” said John S. Kokinchak, senior executive vice president and chief administrative officer of DDR. “ValuText helps our tenants by giving potential customers access to real-time, location-based offers, thereby driving traffic to their stores. In addition, the program creates value for shoppers by providing timely information at the exact point of purchase – the shopping center.”
Moreover, industry marketing experts have recognized the vast potential of location-based marketing which further develops the unique and dynamic pre-existing relationship between landlord, tenant and consumer.
“It is gratifying to know my landlord is interested in more than collecting a check,” said Laurel Mueller, owner of Bead it!, an independent custom jewelry shop at Centennial Promenade in Denver, Colorado. “DDR is investing in the success of my small business with a unique program I believe will distinguish this shopping center from the nearby competition.”
According to a press release, ValuText is a special location-based mobile marketing program that allows shoppers to connect with desired retailers as they enter a shopping center to avail real-time sales and promotions.
“Retail shopping centers are primed for location-based mobile offers,” said Kathryn Koegel of Primary Impact Research, a mobile marketing and technology research firm located in New York City. “They already have retailer relationships and locations with millions of shoppers making regular purchases. They are well-positioned to optimize existing foot-traffic and connect consumers with relevant and timely deals.”
In other news, retailers recently received a big push as Placecast announced that its ShopAlerts platform can now be integrated with any smartphone app to offer shoppers location-based push notifications when a consumer is near a store, even when the app is not on.
ShopAlerts is a service that delivers real-time notifications about deals, offers and events in the shopper’s immediate area to any mobile phone. With the new feature, retailers deploying apps can encourage consumers to use their app, visit a nearby store or event and generate higher engagement around offers and specials – bringing consumers ‘back to the app’.
Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.Edited by
Jennifer Russell
