Message Systems Announces Products for Customer Communications in Mobile Environment
Message Systems, a provider of software solutions and services for digital communications needs,
announced two new product essentials – Mobile Momentum and Message Scope for supporting customer communications in the mobile environment.
The company explained that Mobile Momentum is a single-platform software solution that enables cross-channel communications in the mobile environment. It can be used to change email messages to SMS/MMS messages, and vice versa. It allows for automatic conversion and optimization of message content across channels, enabling mobile service providers to interact with their mobile customers in an integrated, intelligent way, and consistently meet their changing needs, preferences and device choices.
Message Systems touts itself on being the most powerful customer care solution, providing the instant access to information about email and text messages that is required in a mobile, cross-channel environment. It offers clear visibility into the digital messaging operations, so providers can answer any questions about lost or delayed email or text messages, spam incidents or other message-related problems.
Using the newly announced product essentials for mobile environment, Message Systems asserted that one can realize many methods to enhance customer communication experience and reinforce brand loyalty achieve differentiation in the marketplace and lower operating costs.
Even when companies employ mobile messaging capability, they find it very hard to engage customers and provide a smooth brand experience. A reason stated for this limitation is that customers don’t recognize the channel boundaries as they exploit all the messaging abilities built into their smartphones. Message Systems claims that it is capable of addressing these digital communication challenges. With Mobile Momentum and Message Scope, mobile service providers now have the integrated technology foundation to support two-way message-based conversations, and provide the superior customer care that’s expected by today’s mobile customers.
“Message Systems is committed to providing the messaging technology solutions that companies need to achieve message convergence,” said Dave Lewis, chief marketing officer for Message Systems, in a press release. “Now more than ever, having the capability to execute an interactive, cross-channel communications strategy aligned with customer preferences is critical for business success. Just as important to the brand experience is effective handling of the customer care issues that emerge from this multi-channel messaging environment. Combined, Mobile Momentum and Message Scope address these needs for today’s mobile businesses.”
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.Edited by
Carrie Schmelkin
