Wireless and broadband network operators now have another opportunity to realize more value from their existing customer base for Interop Technologies has made available its MPAC or Messaging Personalization and Control technology that can be added to the vendor's existing message platform, enhancing the quality and value of subscriber messaging experience.
In addition, Interop's (News - Alert) customized subscriber portal, capable of easy integration with existing services, Web portals and mobile apps, enables operators to use the portal not only to generate online ad revenue but also allows them to help subscribers to set up personalized features and controls that include, among other things, forwarding, group messaging, personalized signature and the ability to create an auto-reply.
A tremendous advantage of this technology is its archive functionality. For users, always short on space, MPAC enables the storing of SMS and MMS messages online and sharing pictures and videos using social media applications, safely and easily. Subscribers can easily filter their messages and parents can exercise controls to ensure that inappropriate messages don't get through.MPAC filtering controls support blacklisting and whitelisting phone numbers, e-mail addresses, and domain names.
The kind of features that MPAC has makes it a popular messaging platform, for it can apply time-of-day controls, limit the number of messages sent during a particular month, block off all those unwanted messages originating from specific countries.
Jim Dwyer III, vice president of product management at Interop Technologies spoke of how MPAC delivered more of the features that messaging subscribers wanted and added that it was an opportunity for operators to increase subscriber loyalty
In other news, Interop Technologies announced expansion to its CDMA OTA provisioning solution to manage Removable User Identity Module (R-UIM) cards for CDMA2000 handsets. The expansion allows network operators to access elementary files on R-UIM cards to update Preferred Roaming Lists (PRLs), service programming codes, and text messaging services directly on the R-UIM cards of subscriber handsets.
Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.Edited by
Jennifer Russell
