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TMCNet: Ahold USA Taps NCR Retail Marketing Software

[January 19, 2012]

Ahold USA Taps NCR Retail Marketing Software

Jan 19, 2012 (Close-Up Media via COMTEX) -- NCR Corp. has announced that Ahold USA, a U.S. division of Ahold, has selected the NCR Advanced Marketing Solution to manage offers and promotions to customers.

The Company said that the Ahold USA marketing support team will make the software available to all of its local retail divisions, which operate more than 750 supermarkets as Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin's regional brands. NCR will also provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support.

According to a release, the Ahold USA divisions will use the NCR software to manage their loyalty and promotion programs and implement personalized marketing promotions, integrating the software into point-of-sale (POS) technology. The NCR software will also enhance the retailers' business agility, enabling them to bring new promotions to market faster and respond to changing customer needs.

"The NCR Advanced Marketing Solution has been installed in the Giant-Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions," said Erik Keptner, Ahold USA senior VP, marketing and consumer insight. "The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers." "NCR is pleased to build on our partnership with Ahold USA, providing solutions and services that enhance marketing effectiveness and improve the shopping experience for customers," said Adam Blake, GM, converged marketing solutions, NCR. "The NCR Advanced Marketing solution provides a fast and convenient means for retail marketers to improve the overall customer experience and enhance the effectiveness of loyalty programs." NCR noted that its Advanced Marketing Solution allows retailers to streamline the management of multichannel promotion delivery by eliminating systems and business processes, while also reducing operations and IT support requirements. It provides the ability to consolidate planning, promotion logic, offer variables, discounts and graphical content into a single tool, further accelerating the development of promotions across multiple channels, such as at the POS, online or mobile. The NCR Advanced Marketing Solution is part of the NCR c-tailing solutions, a set of software and services that enable retailers to differentiate themselves, lower operating costs and attract consumers.

NCR Corp. is a global technology company.

More Information: www.ncr.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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