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AT&T Launches In-Store Rewards on SCVNGR
BOSTON, MA, Aug 24, 2010 (MARKETWIRE via COMTEX) --
Starting today, AT&T Inc. (NYSE: T) customers and shoppers in parts
of the Midwest will be able to mix their love of mobile games with
saving some moolah by completing in-store challenges on SCVNGR, the
social game all about going places, doing challenges, earning points
and unlocking awesome rewards.
The intersection of location-based social technology and tangible
rewards is an innovative and fresh way for retailers and companies of
any size to engage customers on their smartphones. SCVNGR allows
people to check-in, complete challenges and earn points at any
location, and AT&T's partnership with SCVNGR is at the forefront of
this new and effective mobile marketing strategy.
Anyone can now earn rewards -- like discounts on accessories and even
credit toward a new phone, starting with the Samsung Captivate -- at
dozens of AT&T stores across Iowa, Minnesota, Nebraska, and Wisconsin
by checking-in to participating AT&T stores and completing fun, quick
challenges on SCVNGR, such as:
-- Sick of that annoying screeching sound you hear every time your
buddy's phone rings? Fight back by doing the Bizz Bizz Buzz Challenge,
earn two points, and get a ringtone gift card!
-- Coveting that snazzy case or Bluetooth accessory? Earn five points and
get a 20% accessory discount!
-- Excited about the hottest new AT&T Smartphone Android phone --
Samsung's Captivate? Show us your love with a picture challenge and
get three points. Earn 15 points at any store and you'll get $50 off
the phone!
"AT&T continues to invest heavily in mobile network upgrades and roll
out industry-leading mobile capabilities to our customers," said
Hardmon Williams, vice president and general manager for AT&T
Mobility and Consumer Markets in Iowa, Minnesota and Nebraska. "By
building on SCVNGR to bring the mobile-social experience to customers
right in our store locations, we are able to engage and reward them
in exciting new ways."
"It's awesome to have AT&T join in on the fun by building challenges
and rewards on SCVNGR," said Seth Priebatsch, SCVNGR's Chief Ninja.
"We want everyone to build a game layer on top of the world with us
-- at every place with fun things to do at those places. Check-in, do
challenges, earn points and unlock awesome rewards -- it's social,
easy, fun and, especially at AT&T stores, rewarding!"
You can play SCVNGR anywhere in the US via the free SCVNGR app for
the most popular smartphones. Connect SCVNGR to Facebook and Twitter
to share with your friends. (And, of course, to brag about all the
money you just saved!)
Grab the free SCVNGR app for your AT&T Smartphone today. For more
information about the AT&T rewards and challenges on SCVNGR, please
visit att.scvngr.com.
To locate an AT&T company-owned retail location, please visit
www.att.com/storelocator. For the complete array of AT&T offerings,
visit www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding
company. Its subsidiaries and affiliates -- AT&T operating companies
-- are the providers of AT&T services in the United States and around
the world. With a powerful array of network resources that includes
the nation's fastest mobile broadband network, AT&T is a leading
provider of wireless, Wi-Fi, high speed Internet and voice services.
A leader in mobile broadband, AT&T also offers the best wireless
coverage worldwide, offering the most wireless phones that work in
the most countries. It also offers advanced TV services under the
AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite
of IP-based business communications services is one of the most
advanced in the world. In domestic markets, AT&T Advertising
Solutions and AT&T Interactive are known for their leadership in
local search and advertising. In 2010, AT&T again ranked among the 50
Most Admired Companies by FORTUNE(R) magazine.
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Do
challenges. Earn points! You'll unlock real-world rewards and share
where you are and what you're up to with your friends on SCVNGR,
Facebook and Twitter. SCVNGR is played via a free iPhone & Android
app. But playing SCVNGR is only half of it. Individuals, enterprises
and small businesses build on SCVNGR by adding custom challenges and
rewards at their locations. SCVNGR is funded by Google Ventures and
Highland Capital Partners. Visit www.scvngr.com to learn more.
Media contact
Emilie Cole @ LaunchSquad for SCVNGR
Scvngr [at] launchsquad [dot] com
San Francisco: 415-625-8555
SOURCE: SCVNGR
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Thrupoint is committed to providing unsurpassed technology and consulting services to leaders in the networked economy. We deliver value to our partners by giving them access to our award winning Ubiquity communications platform and NGIC Applications. Our ecosystem is at the ready to help propel the sales of our partners with best-in-class technology solutions, combining strategic resources to deliver high-value competitive advantage to our clients.
Thrupoint is committed to providing unsurpassed technology and consulting services to leaders in the networked economy. We deliver value to our partners by giving them access to our award winning Ubiquity communications platform and NGIC Applications. Our ecosystem is at the ready to help propel the sales of our partners with best-in-class technology solutions, combining strategic resources to deliver high-value competitive advantage to our clients.
