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m-Wise Partners With Best Selling Author Dr. Diana to Take Relationship Advice Mobile
NEW YORK, NY, Feb 23, 2010 (MARKETWIRE via COMTEX) --
Mobile content service and technology vendor m-Wise (OTCBB: MWIS)
has announced a new contract with Dr. Diana Kirschner to provide
mobile content services for its www.lovein90days.com website.
m-Wise Inc. is thrilled to announce that they are the mobile
technology provider for Dr. Diana Kirschner's "Ultimate Secrets to
Finding the Love You Want" mobile service. This launch has come at an
exciting time for Dr. Diana as the paperback version of her
bestselling book Love in 90 Days: The Essential Guide to Finding Your
Own True Love has been released. Dr. Diana's book is a Dating and
Relationship guide based on clinical practice and research on
singles, online dating and healthy relationships. Now singles and
couples can get the love doctor's latest relationship insights based
on her on-going successes in the field and cutting-edge research
findings. Through her unique text message program, Dr. Diana provides
love inspiration, support, powerful dating tips and relationship
advice that will guide men and women to find true love faster or
dramatically improve their existing relationships.
This campaign is a Tuesday-Saturday service for $3.99 a month where
opting in is easily done by texting the word LOVE to 484848. Each SMS
is inspirational, encouraging, positive and thought provoking. "Dr.
Diana is an expert in this field and it is evident that she and her
husband Sam implement her techniques and strategies daily. This is
why we believe in the success of this campaign. I am a strong
believer in leading by example and practicing what you preach. There
is no doubt Dr. Diana is a perfect example of this mantra," says Leo
Giel, VP Sales N. America.
Dr. Diana is a frequent guest expert on The Today Show, successfully
ran the 90 Day Love Challenge on the Fox Morning Show with Mike and
Juliet, and had a PBS Special titled Finding Your Own True Love. Dr.
Diana has also appeared on Oprah, Good Morning America, Nightline,
Access Hollywood, and The Simple Life, where she mentored Paris
Hilton and Nicole Richie.
"Love is the most difficult challenge we face. People need ongoing
inspiration and practical advice on overcoming shyness, finding and
attracting terrific partners, healing from heartbreak, deepening a
relationship, successfully using online dating, determining if he or
she is the One and how to get the commitment that is their heart's
desire. My purpose in partnering with a world-class company like
m-Wise is to provide key ongoing support that makes a difference in
creating more love."
This campaign is powered by m-Wise's proprietary MOMA platform, which
is integrated as a "one stop shop" for mobile operators, content
providers, wireless ASPs and media producers. The MOMA platform
delivers end-users with a state-of-the-art mobile experience and
makes it easy to manage and deliver content while adding real-time
end user capabilities like mobile marketing, advertising and access
to live data. Within this package, MOMA also supports transactional
billing, customer care and marketing capabilities.
A research made by Juniper Research the indicates that value of the
mobile dating is expected to approach $1.4 billion by 2013 and that
subscription-based approach remains the prevalent business model in
this area.
For More Information on Dr. Diana Kirschner's work go to
http://www.lovein90days.com & http://www.youtube.com/lovein90days
For more about m-Wise Inc. and our services go to www.m-Wise.com and
follow us on twitter at www.twitter.com/mwiseinc.
For press enquiries, email Janette Lynott at
janette.lynott@m-wise.com.
About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a leading
international provider of enabling technologies for the mobile
entertainment and marketing industries, powering market leaders such
as Thumbplay, Bertelsmann's Arvato Mobile and Universal Records.
m-Wise is the developer of MOMA platform, the de facto content
management and service delivery platform used on or through over 50
mobile networks throughout Europe, North and Latin America, and Asia.
MOMA is an integrated "one stop shop" for mobile operators, wireless
ASPs, content providers, and media producers to always deliver
end-users with a state-of-the-art mobile experience. MOMA makes it
easy not only to manage and deliver content like entertainment,
music, games, and video without specific regard to handset
compatibility but also adds real-time end user capabilities like
voting, mobile marketing, advertising and access to live data. Better
yet, MOMA includes transactional billing, customer care, and even
marketing capabilities -- all built in.
For more information, please visit www.m-wise.com.
Safe-Harbor Statement
This press release contains "forward-looking statements." These
forward-looking statements use words such as "believes," "intends,"
"expects," "may," "will," "should," "plan," "projected,"
"contemplates," "anticipates" or similar statements. These statements
are based on our beliefs, as well as assumptions we have used based
upon information currently available to us. Because these statements
reflect our current views concerning future events, these statements
involve risks, uncertainties and assumptions. Actual future results
may differ significantly from the results discussed in the
forward-looking statements. A reader, whether investing in our common
stock or not, should not place undue reliance on these
forward-looking statements, which apply only as of the date of this
press release.
For press enquiries:
Janette Lynott
Email Contact
SOURCE: m-Wise Inc.
http://www2.marketwire.com/mw/emailprcntct?id=4A36392714758884
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