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TMCNet:  Target's Mobile Technology Changes GiftCards to Virtual Barcodes

[February 10, 2010]

Target's Mobile Technology Changes GiftCards to Virtual Barcodes

Feb 10, 2010 (Close-Up Media via COMTEX) -- Target said its guests no longer need to carry their Target GiftCards in order to redeem them, thanks to the Target Mobile GiftCard.

By taking advantage of Target's mobile technology, the Company said that any guest, tech-savvy or not, can save GiftCard information to a PIN-secure account on the Target.com mobile site. All that's needed is a mobile phone with Internet capabilities,* which a guest can use to retrieve GiftCard barcodes for scanning at checkout.

Guests may access their Target Mobile GiftCards to add value at store registers, and check GiftCard balances at any time via the Target.com mobile site. In addition, Target Mobile GiftCard functionality allows guests to save multiple GiftCards to their account and label each one for easy reference.

"The addition of Mobile GiftCards to our suite of mobile shopping solutions further simplifies the Target experience for our guests," said Steve Eastman, President of Target.com. "Consistent with our 'Expect More. Pay Less.' brand promise, we will continue to surprise and delight our guests with innovative and highly relevant mobile capabilities, enabling access to the Target experience anytime and anywhere." ((Comments on this story may be sent to health@closeupmedia.com))

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