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Rentrak Reports Engagement Metrics for Week Ending January 31, 2010
PORTLAND, Ore., Feb 08, 2010 /PRNewswire via COMTEX/ --
Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 25, 2010 through January 31, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 1/25/10- 1/31/10:
-------------------------
Index Rating
Rank Rank Series Network Index
----- ------- ------ ------- -----
The President's State of the Union
1 141 Address MSNBC 172
--- --- ----------------------------------- ----- ---
2 4 NCIS CBS 165
--- --- ---- --- ---
3 7 The Bachelor: On the Wings of Love ABC 162
--- --- ---------------------------------- --- ---
4 48 The Magic of Ordinary Days CBS 161
--- --- -------------------------- --- ---
5 156 Sortilegio UNIV-B 158
--- --- ---------- ------ ---
6 2 American Idol FOX 157
--- --- ------------- --- ---
7 6 NCIS: Los Angeles CBS 155
--- --- ----------------- --- ---
8 209 Lying to be Perfect LIFE 150
--- --- ------------------- ---- ---
The Secret Life of the American
9 146 Teenager ABCFAM 147
--- --- -------------------------------- ------ ---
10 183 Meteor Storm SYFY 146
--- --- ------------ ---- ---
11 17 Bones FOX 146
--- --- ----- --- ---
12 36 NUMB3RS CBS 144
--- --- ------- --- ---
13 81 Miss America 2010 TLC 140
--- --- ----------------- --- ---
14 255 Ghost Hunters International SYFY 140
--- --- --------------------------- ---- ---
15 9 House FOX 139
--- --- ----- --- ---
16 88 Burn Notice USA 139
--- --- ----------- --- ---
17 13 Desperate Housewives ABC 138
--- --- -------------------- --- ---
The President's State of the Union
18 16 Address NBC 137
--- --- ----------------------------------- --- ---
19 153 Team Umizoomi NICKJR 136
--- --- ------------- ------ ---
20 79 NCIS USA 136
--- --- ---- --- ---
21 44 Medium CBS 136
--- --- ------ --- ---
22 19 The Biggest Loser 9 NBC 135
--- --- ------------------- --- ---
23 489 General Hospital SOAP 135
--- --- ---------------- ---- ---
24 216 Driven to Kill SPKE 135
--- --- -------------- ---- ---
25 338 Ice Dreams HALL 135
--- --- ---------- ---- ---
[ABC and ABC Family are owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime is owned by A&E Television Networks; MSNBC is owned by Comcast; NBC is owned by Comcast; Nick Jr. is owned by MTV Networks, a division of Viacom; SOAPnet is owned by The Walt Disney Co.; Spike is owned by Network Enterprises, Inc., a wholly owned subsidiary of MTV Networks which is owned by Viacom; SYFY is owned by Comcast; TLC is owned by Discovery Communications, LLC; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
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Thrupoint is committed to providing unsurpassed technology and consulting services to leaders in the networked economy. We deliver value to our partners by giving them access to our award winning Ubiquity communications platform and NGIC Applications. Our ecosystem is at the ready to help propel the sales of our partners with best-in-class technology solutions, combining strategic resources to deliver high-value competitive advantage to our clients.
