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TMCNet: Research and Markets: Mobile Music Services: Market Development Strategies Contains a Series of Conclusions And Recommendations Aimed At Supporting MNO Ambitions

[November 24, 2009]

Research and Markets: Mobile Music Services: Market Development Strategies Contains a Series of Conclusions And Recommendations Aimed At Supporting MNO Ambitions

DUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/2b270a/mobile_music_servi) has announced the addition of the "Mobile Music Services: Market Development Strategies" report to their offering.

According to the International Federation of the Phonographic Industry (IFPI) worldwide music revenues in 2007 amounted to US $19.4bn (EUR 12.55bn). Of this, 15% was generated from digital music downloads (online and mobile) with mobile music accounting for half of the digital market. However mobile music is the fastest growing segment and if the patterns set in early adopter markets continue globally, mobile music could account for over 55% of the global music market within the next 5-7 years. In this regard mobile music will be assisted by the convenience of OTA access to a growing range of mobile specific services such as ringtones, ringback tones, mobile music videos, mobile audio and video streaming and broadcast music channels.

This paper examines the current state of play in the digital music environment, looking at the current behaviour of music users across online and mobile channels. We review the main online music players and examine the diverse array of mobile music services currently being promoted by mobile operators in France, Germany, Japan, South Korea, the UK and the USA. The report highlights innovative practices in terms of service design and pricing. It also contains a series of conclusions and recommendations aimed at supporting MNO ambitions to attract and encourage customers to purchase mobile music services.

Key Topics Covered: 1 OVERVIEW 2 INTRODUCTION 3 THE MARKET ENVIRONMENT 4 ONLINE PLAYERS 5 MOBILE MUSIC PLAYERS 6 CONCLUSIONS 7 RECOMMENDATIONS For more information visit http://www.researchandmarkets.com/research/2b270a/mobile_music_servi

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