Fixed Mobile Convergence

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Fixed Mobile Convergence

TMCNet:  Disney Online Launches ‘The Possibility Shop,' Web Site Featuring Original Web Series from The Jim Henson Company and Sponsored Exclusively by The Clorox Company

[November 23, 2009]

Disney Online Launches ‘The Possibility Shop,' Web Site Featuring Original Web Series from The Jim Henson Company and Sponsored Exclusively by The Clorox Company

NORTH HOLLYWOOD, Calif. --(Business Wire)-- Disney Online, part of the Disney Interactive Media Group, launched a new Web site featuring an original video series from The Jim Henson Company called "The Possibility Shop" (www.FamilyFun.com/PossibilityShop). The site, which can be accessed through Disney.com or FamilyFun.com, also features an array of ideas for family-friendly art projects and activities and will update every two weeks with new seasonal or holiday-based content. "The Possibility Shop" is exclusively sponsored by The Clorox Company for its Clorox2® Stain Fighter & Color Booster, Clorox® Disinfecting Wipes and toilet-cleaning products.


The new site appeals to a broad family audience, tapping into the content and audience reach of both Disney.com and FamilyFun.com. The site will offer a variety of unique themes including Thanksgiving, the holidays, winter activities, party planning, big game day (sports), Valentine's Day, pets, St. Patrick's Day, April Fool's Day, Spring, Earth Day and Mother's Day, among others.

"This is a great example of how Disney Online can create original content that uniquely appeals to families, and particularly moms," stated Paul Yanover, executive vice president and managing director, Disney Online. "'The Possibility Shop' places high-quality original video in an immersive online environment filled with art projects and activities as well as ideas for families to take the fun offline to find their own adventures." "'The Possibility Shop' fulfills a lifelong goal I've had of empowering families to embrace daily opportunities to be creative and to boost their confidence that they can make something wonderful together," said Courtney Watkins.

Brimming with a zillion things to discover, ponder, decorate, create, play, imagine, investigate and giggle about, "The Possibility Shop" is an extraordinary new Web site. Families everywhere will get in on the fun by joining host and store proprietor Courtney Watkins as she teaches and demonstrates how to turn ordinary afternoons into extraordinary creative adventures for the whole family.

About Courtney Watkins Artist, author, actress, teacher, mom, TV personality and creative guru, Courtney Watkins is at the center of "The Possibility Shop." Courtney faces creative challenges, introduces new ideas, demonstrates how-to-techniques, seeks answers to befuddling questions and all the while unearths the "Aha!" moments hidden in a child's every day. Revealing creative ideas for art, games, conversations, experiments, inventions, decorations and explorations, Courtney energizes viewers to pursue limitless fun, on-your-own, at-home activities.

About Disney Online Disney Online (www.Disney.com or text MOBILE to DISNEY*) a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

The Disney Online Mom and Family Portfolio is a leading group of sites that provide inspiration and ideas for parents on a variety of topics important to today's families, including easy recipes, crafts, traveling with children, pregnancy, and parenting. Other sites in the Portfolio include Kaboose.com, FamilyFun.com and BabyZone.com.

About The Jim Henson Company The Jim Henson Company is an established leader in family entertainment, known for its innovation in puppetry, animatronics and digital animation. The Company's credits include "Sid the Science Kid," "Dinosaur Train," "Pajanimals," "The Dark Crystal," "Labyrinth," "MirrorMask," "Fraggle Rock" and "Farscape." Headquartered in Los Angeles and independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson's Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. www.henson.com *Msg. & data rates may apply. If you're under 18, get your parents' permission first.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6106060&lang=en

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