Fixed Mobile Convergence

[November 06, 2009] Research and Markets: Mobile Applications Stores: North America - Market Analysis and Business Assessment Dublin, Nov 06, 2009 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/0aed91/mobile_application) has announced the addition of the "Mobile Applications Stores: North America - Market Analysis and Business Assessment" report to their offering. All smart phones come loaded with standard applications defined by the manufacturer. However, the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. The release of smart phones like Apple's iPhone, with its 65,000 supported applications required the need for a single point of access to these via an "application store". Various network operators, handset manufacturers and software developers are announcing plans for their "Mobile Application Store" ("MAS"). The MAS is a central location for purchasing supplemental mobile applications, possibly available for a fee. This report evaluates the state of the mobile application stores and its expected evolution. For example, Sun Microsystems is analyzed as they also announced plans their own MAS. The report also evaluates MAS consortiums such as Symbian and Android. Key Findings: - The Mobile application market forecast is a $9.0 billion revenue opportunity over the next few years. - The handset vendors have taken the leadership role away from the network operators and are currently driving this market. - Apple has defined and driven this market to its current state. All other players in this market are reacting to Apple and playing catch up. - The market is young, confusing and unsettled. - Besides the handset vendors, major players in this market are the network operators, software vendors, consortiums and retailers. - Great opportunities for software developers. Despite support programs, they are left to figure it out themselves. "The closest thing I've seen to a 'business model' for marketing apps is to advertise like crazy until you get into the top 50 and once you're there, the top 50 list will start generating its own buzz ... But that's not a business model, that's like rolling the dice at a casino." Questions Answered - What is the revenue opportunity for this market? - Who are the key market players? - Where is the growth potential in this market? - Where will this market go? Companies Mentioned: - Apple - RIM - Nokia - Samsung - LG - Sony-Ericsson - Motorola - HTC - Verizon Wireless - ATT - Sprint - T-Mobile - Sun - Microsoft - Android - Symbian - Handango - AppCubby - AppBoy For more information visit http://www.researchandmarkets.com/research/0aed91/mobile_application CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (from USA) Fax: +353 1 481 1716 (rest of the world) e-mail: press@researchandmarkets.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com. [ Back to the Fixed Mobile Convergence Community's Homepage ]

encompasses a wide range of mobile services that converge elements of fixed communications infrastructure to complement the core mobile service. In most cases fixed mobile convergence (FMC) services allow the user or the network to take advantage of higher speed, cheaper local unlicensed access networks in local environments for lower value, high volume transactions.

BlackBerry® Mobile Voice System (BlackBerry MVS) converges office desk phones and BlackBerry® smartphones, allowing users to access standard enterprise voice features whether at their desks or on the go*. BlackBerry MVS encompasses BlackBerry® MVS Client software for BlackBerry smartphones, BlackBerry MVS Services of BlackBerry® Enterprise Server, and the Ascendent Voice Mobility Suite.

With BlackBerry MVS, BlackBerry smartphone users can access enterprise desk phone options directly from the menu interface of the BlackBerry phone application, while at the same time securely authenticating to the organization’s enterprise telephony system (PBX). BlackBerry MVS also gives IT administrators the control to set voice policies on the BlackBerry smartphone, so that inbound and outbound calls use the enterprise line. This allows for all mobile calls to be logged or recorded for compliance with regulatory or corporate standards.
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